IGNOU MBA Project Topics (MMPP-001) | MBA, MBAFM, MBAHM, MBF

100+ IGNOU MBA Project Topics with Brief Explanation (MMPP-001)

Choosing the right topic is the most critical step in the IGNOU MBA Project (MMPP-001). A well-selected topic not only increases the chances of synopsis approval but also makes data collection, analysis, and report writing much easier. IGNOU expects MBA project topics to be practical, research-oriented, and closely aligned with the student’s specialisation.

Students enrolled in MBA, MBAFM, MBAHM, MBAMM, MBAOM and MBF programmes must select topics that allow real-world application of management concepts. Topics should have a clear scope, achievable objectives, and easily accessible data sources.

Marketing-based IGNOU MBA Project topics usually focus on consumer behaviour, branding, promotion, and digital marketing trends. These topics are ideal for survey-based and comparative studies, especially where customer data can be collected.

Finance-oriented IGNOU MBA Project topics involve financial analysis, investment decisions, banking operations, and risk management. Availability of financial statements and secondary data is a key factor while choosing finance topics.

Human Resource Management topics focus on employees, organisational behaviour, training, motivation, and performance. These topics are suitable for questionnaire-based primary research and organisational case studies.

Operations Management topics deal with productivity, supply chain efficiency, logistics, and process improvement. These topics are best suited for case studies and comparative analysis of operational practices.

Hospital and Health Management topics focus on healthcare service quality, hospital administration, patient satisfaction, and healthcare operations. These topics are highly relevant for students pursuing MBAHM.

How to Select the Best IGNOU MBA Project Topic

While choosing your IGNOU MBA Project topic, always ensure that:

• The topic is directly related to your MBA specialisation

• Data collection is realistic and permitted

• The scope of the study is clear and limited

• Objectives are measurable and achievable

• The topic genuinely interests you

A strong topic lays the foundation for a successful IGNOU MBA Project, smooth synopsis approval, and better final evaluation.

IGNOU MBA Project Topics – Marketing / MBAMM

1. Consumer Buying Behaviour towards Branded Products
   This study analyses how factors like price, quality, brand image, and promotions influence consumer purchasing decisions.

2. Impact of Digital Marketing on Customer Purchase Decisions
   The project examines how digital platforms such as social media, search engines, and online ads affect buying behaviour.

3. Effectiveness of Social Media Marketing on Brand Awareness
   This topic evaluates how social media campaigns help businesses improve brand visibility and recall.

4. Customer Satisfaction Study of Retail Stores
   The study measures customer satisfaction levels based on service quality, pricing, and store experience.

5. Role of Influencer Marketing in Consumer Decision-Making
   This project analyses how influencers impact trust, brand perception, and purchase intention.

6. Comparative Study of Online and Offline Marketing Strategies
   The research compares the effectiveness of digital marketing versus traditional marketing methods.

7. Impact of Pricing Strategy on Sales Performance
   This topic studies how pricing decisions affect sales volume and customer perception.

8. Brand Loyalty and Its Impact on Repeat Purchase Behaviour
   The project focuses on factors that build customer loyalty and long-term relationships.

9. Customer Perception towards E-Commerce Platforms
   This study evaluates customer trust, usability, and satisfaction with online shopping platforms.

10. Role of CRM in Customer Retention
    The project examines how Customer Relationship Management practices help retain customers.

IGNOU MBA Project Topics – Finance / MBAFM / MBF

11. Financial Performance Analysis Using Ratio Analysis
    This project evaluates a company’s financial health using liquidity, profitability, and solvency ratios.

12. Working Capital Management Practices in Organisations
    The study analyses how firms manage current assets and liabilities efficiently.

13. Capital Structure and Its Impact on Profitability
    This topic explores the relationship between debt-equity mix and company performance.

14. Risk and Return Analysis of Mutual Funds
    The project examines investment risks and returns associated with mutual fund schemes.

15. Investment Behaviour of Retail Investors
    This study analyses investor preferences, risk appetite, and decision-making patterns.

16. Non-Performing Assets and Their Impact on Bank Profitability
    The research focuses on NPAs and their effect on financial stability of banks.

17. Comparative Study of Public and Private Sector Banks
    This topic compares performance, services, and customer satisfaction between banks.

18. Financial Statement Analysis for Managerial Decision-Making
    The study evaluates how financial reports support strategic business decisions.

19. Credit Appraisal Process in Commercial Banks
    This project analyses methods used by banks to assess creditworthiness of borrowers.

20. Financial Planning and Budgeting Practices in Organisations
    The topic studies how budgeting supports financial control and planning.

IGNOU MBA Project Topics – Human Resource Management

21. Impact of Training and Development on Employee Productivity
    This study evaluates how training programmes improve skills and performance.

22. Employee Motivation and Job Satisfaction
    The project analyses motivational factors and their effect on employee morale.

23. Effectiveness of Performance Appraisal Systems
    This topic studies appraisal methods and their influence on employee performance.

24. Employee Retention Strategies in Organisations
    The research focuses on HR practices that reduce employee turnover.

25. Role of Organisational Culture in Employee Engagement
    This project examines how workplace culture influences commitment and engagement.

26. Work-Life Balance and Its Impact on Job Performance
    The study analyses how work-life balance affects productivity and satisfaction.

27. Recruitment and Selection Process Effectiveness
    This topic evaluates hiring practices and talent acquisition methods.

28. Leadership Style and Employee Performance
    The project examines how leadership approaches influence employee behaviour.

29. Employee Welfare Measures and Job Satisfaction
    This study evaluates welfare schemes and their impact on morale.

30. Job Stress and Coping Mechanisms among Employees
    The research analyses causes of stress and stress-management strategies.

IGNOU MBA Project Topics – Operations Management / MBAOM

31. Supply Chain Management Practices in Manufacturing Firms
    This topic studies coordination of suppliers, manufacturers, and distributors.

32. Inventory Management Techniques and Operational Efficiency
    The project analyses inventory control methods and cost reduction.

33. Quality Management Systems and Organisational Performance
    This study evaluates quality standards like ISO and TQM.

34. Role of Logistics Management in Customer Satisfaction
    The research examines delivery systems and service efficiency.

35. Lean Management Practices and Productivity Improvement
    This topic studies waste reduction and process optimisation.

36. Project Management Practices in Organisations
    The project evaluates planning, scheduling, and execution of projects.

37. Warehouse Management Systems and Efficiency
    This study analyses storage systems and material handling processes.

38. Operations Planning and Control in Manufacturing Units
    The research focuses on planning tools and control mechanisms.

39. Process Improvement Techniques in Service Organisations
    This topic evaluates methods to improve service delivery.

40. Role of Technology in Operations Management
    The project examines automation and digital tools in operations.

IGNOU MBA Project Topics – Hospital & Health Management / MBAHM

41. Patient Satisfaction Study in Hospitals
    This project analyses patient experience and service quality.

42. Hospital Service Quality and Patient Perception
    The study evaluates healthcare services using quality models.

43. Healthcare Waste Management Practices
    This topic analyses waste disposal and regulatory compliance.

44. Role of Hospital Administration in Service Efficiency
    The project examines administrative systems and operational efficiency.

45. Employee Satisfaction in Healthcare Organisations
    This study evaluates HR practices in hospitals.

46. Patient Waiting Time Management in Hospitals
    The research analyses strategies to reduce waiting time.

47. Healthcare Marketing Strategies and Patient Outreach
    This topic evaluates marketing practices in healthcare services.

48. Technology Adoption in Hospital Management
    The project examines digital records and hospital information systems.

49. Comparative Study of Public and Private Hospitals
    This study compares services, cost, and patient satisfaction.

50. Quality Assurance Practices in Healthcare Institutions
    The research focuses on standards and accreditation systems.

IGNOU MBA Project Topics – General Management

51. Strategic Management Practices in Organisations

52. Corporate Social Responsibility and Business Performance

53. Business Ethics and Corporate Governance

54. Change Management Practices in Organisations

55. Entrepreneurship Development and Challenges

56. Innovation and Organisational Growth

57. Decision-Making Process in Organisations

58. Impact of Globalisation on Indian Businesses

59. Business Process Re-engineering and Efficiency

60. Role of Management Information Systems in Decision-Making

IGNOU MBA Project (MMPP-001) Complete Guide-Topic to Submission